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BBW

9/9 Score

Build-A-Bear Workshop, Inc.

Analysis Date: February 2, 2026

Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products. The company operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes, accessories, and other toy and novelty items. The company operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites. As of January 29, 2022, it operated 346 stores, including 305 stores in the United States and Canada; and 41 stores in the United Kingdom and Ireland, as well as 72 franchised stores internationally. The company was founded in 1997 and is headquartered in St. Louis, Missouri.

Buffettology Criteria

All 9 of 9 criteria passed

  • High ROE

    Return on Equity > 12%

    Value: 38.7%

  • High ROIC

    Return on Invested Capital > 9%

    Value: 21.0%

  • Cash Machine

    FCF / Assets > 5%

    Value: 9.6%

  • Fair Valuation

    Earnings Yield > 3.5%

    Value: 8.4%

  • Share Buybacks

    Share Count is Dropping

    Value: -5.3%

  • Defensible Moat

    Gross Profit Margin > 40%

    Value: 56.2%

  • Simple Business

    Not in a speculative sector (e.g., Biotech)

    Value: Consumer Cyclical

  • Conservative Debt

    Debt to Equity < 1.5

    Value: 0.78x

  • Consistent Growth

    5-Year Growth is Positive

    Value: 21395.5%

Analysis Summary

This business is showing strong returns on capital, a good sign for any enterprise. With its defensible moat and a reasonable valuation, BBW appears to be a potentially solid investment that deserves a closer look.

Latest Posts

Build-A-Bear's 38.7% ROE Tells a Bigger Story Than the Stuffed Animals

February 11, 2026

Build-A-Bear scores a perfect 9/9 on Buffett's framework — 38.7% ROE, 56.2% gross margins, and a shrinking share count. Behind the stuffed animals is a capital allocation machine most investors overlook.

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