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DECK

9/9 Score

Deckers Outdoor Corporation

Analysis Date: February 20, 2026

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.

Buffettology Criteria

All 9 of 9 criteria passed

  • High ROE

    Return on Equity > 12%

    Value: 41.4%

  • High ROIC

    Return on Invested Capital > 9%

    Value: 32.7%

  • Cash Machine

    FCF / Assets > 5%

    Value: 26.4%

  • Fair Valuation

    Earnings Yield > 3.5%

    Value: 6.0%

  • Share Buybacks

    Share Count is Dropping

    Value: -2.1%

  • Defensible Moat

    Gross Profit Margin > 40%

    Value: 57.5%

  • Simple Business

    Not in a speculative sector (e.g., Biotech)

    Value: Consumer Cyclical

  • Conservative Debt

    Debt to Equity < 1.5

    Value: 0.13x

  • Consistent Growth

    5-Year Growth is Positive

    Value: 292.0%

Analysis Summary

Looking at Deckers Outdoor (DECK), it appears to be a company that's firing on all cylinders. The impressive returns on equity and invested capital, coupled with a solid moat and manageable debt, suggest a business that is both profitable and well-defended. While modest growth might temper extreme enthusiasm, the overall picture is one of a strong, cash-generating enterprise that investors can admire.

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