DECK
9/9 ScoreDeckers Outdoor Corporation
Analysis Date: February 20, 2026
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.
Buffettology Criteria
All 9 of 9 criteria passed
High ROE
Return on Equity > 12%
Value: 41.4%
High ROIC
Return on Invested Capital > 9%
Value: 32.7%
Cash Machine
FCF / Assets > 5%
Value: 26.4%
Fair Valuation
Earnings Yield > 3.5%
Value: 6.0%
Share Buybacks
Share Count is Dropping
Value: -2.1%
Defensible Moat
Gross Profit Margin > 40%
Value: 57.5%
Simple Business
Not in a speculative sector (e.g., Biotech)
Value: Consumer Cyclical
Conservative Debt
Debt to Equity < 1.5
Value: 0.13x
Consistent Growth
5-Year Growth is Positive
Value: 292.0%
Analysis Summary
Looking at Deckers Outdoor (DECK), it appears to be a company that's firing on all cylinders. The impressive returns on equity and invested capital, coupled with a solid moat and manageable debt, suggest a business that is both profitable and well-defended. While modest growth might temper extreme enthusiasm, the overall picture is one of a strong, cash-generating enterprise that investors can admire.
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