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EBAY

9/9 Score

eBay Inc.

Analysis Date: February 1, 2026

Buffettology Criteria

All 9 of 9 criteria passed

  • High ROE

    Return on Equity > 12%

    Value: 44.6%

  • High ROIC

    Return on Invested Capital > 9%

    Value: 15.1%

  • Cash Machine

    FCF / Assets > 5%

  • Fair Valuation

    Earnings Yield > 3.5%

    Value: 5.2%

  • Share Buybacks

    Share Count is Dropping

    Value: -6.4%

  • Defensible Moat

    Gross Profit Margin > 40%

    Value: 71.6%

  • Simple Business

    Not in a speculative sector (e.g., Biotech)

    Value: Consumer Cyclical

  • Conservative Debt

    Debt to Equity < 1.5

    Value: 1.49x

  • Consistent Growth

    5-Year Growth is Positive

    Value: 89.3%

Analysis Summary

Well now, looking at eBay, it appears to be a rather interesting prospect. The company possesses that rare combination of a strong return on equity and a solid, defensible moat – qualities we always seek out. With consistent growth and a healthy balance sheet, it’s certainly a business worth keeping an eye on for the long haul, provided that fair valuation holds true.

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