EBAY
9/9 ScoreeBay Inc.
Analysis Date: February 17, 2026
eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.
Buffettology Criteria
All 9 of 9 criteria passed
High ROE
Return on Equity > 12%
Value: 42.7%
High ROIC
Return on Invested Capital > 9%
Value: 14.4%
Cash Machine
FCF / Assets > 5%
Value: 8.4%
Fair Valuation
Earnings Yield > 3.5%
Value: 5.1%
Share Buybacks
Share Count is Dropping
Value: -9.1%
Defensible Moat
Gross Profit Margin > 40%
Value: 71.5%
Simple Business
Not in a speculative sector (e.g., Biotech)
Value: Consumer Cyclical
Conservative Debt
Debt to Equity < 1.5
Value: 1.53x
Consistent Growth
5-Year Growth is Positive
Value: -43.6%
Analysis Summary
This marketplace, eBay, certainly catches the eye. A business that generates strong returns on capital, consistently grows its profits, and buys back its own shares – that's the kind of clockwork operation I appreciate. With a solid balance sheet and a well-defended moat, it looks like a company running with its economic engine humming, all while trading at a reasonable valuation.
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